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The transition from the Balanced Scorecard to Stratexology(Economic Science) represents an evolution from internal performance management to external value creation. While the Balanced Scorecard revolutionized the 1990s by supplementing financial data with customer, process, and learning...

With blessing of Allah... the Greatest... This book is dedicated to the unsung heroes of organizational health: the leaders who dare to look beyond the surface, to diagnose with precision, and to intervene with care. It is for those who understand that an organization is not merely a collection...

Every great transformation begins with courageous vision… …and the wisdom to navigate the chaos it unleashes. In Stratexology, we explore how bold ideas — rooted in deep ecological awareness and adaptive strategy — can reshape industries, societies, and even our planet. From the boardroom...

The Organization Surgeon: A Study of Corporate Anatomy In the contemporary business landscape, organizations are increasingly recognized as complex systems that require careful analysis and strategic intervention. Professor Ahmad J. Naous, through his concept of "The Organization Surgeon,"...

Stratexology: Professor Ahmad J. Naous' Journey to Revolutionize Entrepreneurship As the founder of Stratexology, a revolutionary approach to new venture creation, Naous has established himself as a global authority in the field of startups and business growth. Born and raised in Lebanon...

In the intricate landscape of global education, few voices resonate with the depth and authenticity of Ahmad J. Naous, Ph.D. As President of the Universal Institute of Professional Management, Naous has dedicated over two decades to bridging the gap between theoretical knowledge and practical...

Professor Ahmad J. Naous is a renowned Lebanese economist, business strategist, educator, and humanitarian. He is the founder of Stratexology, a groundbreaking approach to strategic planning and execution that emphasizes creating shared value for all stakeholders. Naous's journey to becoming a...